Blog posts tagged: Wim Hof

Embrace the Cold - Benefits of Cold Therapy

Embrace the Cold - Benefits of Cold Therapy

For thousands of years man evolved to live outside in all conditions. Not spend our lives indoors in air-conditioned offices or central heated homes.  Wim Hof is one of the world's leading promoters of cold therapy and if it was up to Hof we'd be outside for the majority of our lives. The Iceman (Hof) and others argue that we have lost a connection to our true nature, "the ability of our body...